Clearchannel Radio & iPod
Clear Channel Radio finished upgrading all of its radio stations - all 700 stations are now broadcasting in HD and have been tagged on iTunes so they can be listened to on an iPod equipped with a FM receiver.
For marketers this means that radio's reach and utility stabilizes in this environment of mp3's and fragmentation. However, this also is an opportunity for Brand marketers to take advantage of the music download marketplace, as consumers will still crave thier favorite songs in their own personal digital player environment.
Savvy marketers are already taking advantage of the private lable download system provided by Focus Right Marketing's JUST TUNES digital music delivery system.
The JUST TUNES system allows branding of the digital music experience where none has existed before.
Stay tuned for more....
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